Services
Strategic Counsel
Gaining an informed perspective and credible communications expertise is often what organizations need most in order to successfully engage stakeholders and build brand. To create an effective, flexible strategy, I invest in learning about your company, your vision, your competition and your assets. Then, specific tactics are integrated into a strategic framework uniquely designed to help achieve your goals. Sometimes, trusted perspective is all it takes to address a specific challenge, seize an opportunity or implement a special project. Capabilities are scaled to your needs.
Reputation Management
An organization’s reputation is gold. Proactively guiding, protecting and building a credible reputation is intrinsically linked to brand value and stakeholder support. StevensPR brings a depth of expertise that builds reputation. Industry leadership, change management, employee communication, executive communication and corporate responsibility are all facets of PR that ensure resilience. Engaging stakeholders, anticipating reputational risk and embracing market opportunities are vital to success in today’s increasingly complex and competitive business environment.
Crisis Communications/Issues Management
Expect the unexpected. Every second counts when it comes to mitigating an incident that could otherwise become a crisis and significantly damage your brand and bottom line. It is not enough to be reactive, but many are unprepared for serious challenges. Preventative measures and proactive preparation are essential. Whatever critical stage you are in, help is at hand. Going forward, having functional internal and external strategies in place enable resurgence and save you time and money.
Thought Leadership
Trust and respect are earned, often one relationship at a time. Successfully positioned leaders reflect corporate values in a way that drives growth, influences stakeholders and highlights the principles that sustain organizations. Effective thought leadership brings together an organization’s best thinking and builds brand equity, heightens credibility, enhances customer relationships, generates demand and creates new opportunities for partnerships and sales. An integrated effort successfully leverages executives through speaking opportunities, industry briefings, awards, media visibility and community engagement. It equips future subject matter experts and leaders. The stage for success is set when executive expertise coincides with the interests of the audiences you are trying to reach.
Media/Industry Relations
Your unique story sets you apart from the competition. I leverage trusted relationships and extensive experience with media and industry influencers to gain meaningful visibility for your organization. Top tier placements build credibility and bring value to you and your stakeholders. In turn, you become a relevant and reliable resource to the media and others. From strategy to tactics, I guide the media process for you, including press kits, releases, alerts, by-lined articles, messaging, media tours, briefings and conferences to help ensure your story is authentic and aligns with target audiences and your integrated communications strategy.
Community Engagement/CSR
Companies who engage and invest in the communities they serve demonstrate shared value and genuine commitment. Everyone wins. Organizations who focus on meeting a community’s needs in ways that reflect their core business values foster mutual respect. Accountability, transparency and the ability to make a difference for others help to generate goodwill. Employees and leaders build meaningful relationships in the communities where they have a presence and they engage and communicate in ways that exceed expectations. Trust is built, differences are made.